DESIGN process

Design exploration involves the extensive testing of multiple design options to reform the known typological solutions. Design is the result of this rigorous iterative process, which allows it to emerge through continuous discussion and assessment. AMA design uses diagrams, visualizations, physical models and numerous other mediums to interrogate the design, the site, the brief, and the client’s wishes.

Collaboration is the core element of our design process for all scales of projects. AMA design collaborates extensively within the studio through and externally with numerous advisers and experts, spanning every discipline from sociologists to programmers, engineers and artists.

Building Information Modelling (BIM) & parametric design allows designers to control the environmental impact of their buildings as well as the budget from an early stage of the project. AMA design has a highly skilled and fully trained BIM Design and Technology team led by an in-house Building Information Modelling (BIM) Manager .